Mailchimp —
Product Relaunch
The Brief —
Most people only knew Mailchimp as an email tool, but now they’re a complete marketing platform that does landing pages, social ads, customer data, and much more. R/GA was given the task of getting the world to notice all the things that you can do with Mailchimp. A challenge considering the company is called “Mail”-chimp.
The Outcome —
With branding help from Collins, we led the complete redesign of mailchimp.com, alongside an integrated brand campaign called More Than Mail.
My Role —
As associate designer, I was responsible for helping bring the the new brand system to life, establish design consistency, and delivering all pages and assets for the site.
Visit Mailchimp to see more.
Details
2018
Associate Designer
R/GA New York
Tasks
Design Systems
Art Direction
Product Design
Core Team
Bethany Kennedy
Rich Smith
Lucia Orlandi
Chelsea McLemore
Megan Trinidad
Rachel Wright
Sam Jossen
Kit Coyne
Youngbum Kim
Awards
ADC Silver Cube for Art Direction
Clio Silver for Product Design
Illustration
To bring more Mailchimp-y-ness to the redesign, we commissioned illustrations from 6 different illustrators (in 4 different countries). We briefed them on how each illustration should convey the capabilities of particular features on the platform in a fun, weird way that is true to the Mailchimp brand.
