Express Scripts Pharmacy — Rebrand

The Brief —
Express Scripts Pharmacy expanded their business to be direct to consumer. They needed a new brand to reflect their expertise and innovation in the field since 1986.

The Outcome —
We formed the identity based on the X factor concept. By bringing together visual, verbal, and behavioral design we created a brand system that unlocked digital experiences, brought marketing campaigns to life, served as inspiration for new thinking on packaging, and can grow employee advocacy through internal engagement.

My Role —
As visual designer on the project, I worked closely with creative leads to help build the initial design strategy brief, concepting various design directions in initial design phases, art directing and building the new brand system, and collaborating closely with verbal designers to ensure the rebrand exceed client expectations.