The Brief —
ESPN came to R/GA for help to increase their brand reliance and consumption among new audiences for the upcoming 2019–2020 NBA Season, and created Ball For All, a campaign that shows it’s more than just the game play that feeds NBA fandom.

The Outcome —
The campaign embodies every kind of fan, so you can fan the way you want. Whether it’s for the culture and personalities on and off the court or the die-hard superfan hanging onto every point, there’s something there for everyone.

My Role —
As designer I was responsible for helping create the campaign design system and turn it into a robust extensive campaign toolkit that would be executed internally along ESPN’s own design team.

Details

2019
Designer
R/GA New York

Tasks

Art Direction
Design Systems
Campaign Ideation

Core Team

Chris Parker
Jackson Harper
Gus Cook
Gabe Towles